Cock-Tales

Campaignl, Experimental Project

‘Cock-Tales’ is a set of cocktails inspired by famous tv shows and series in the pop culture era. The four tv shows and series that I chose hold the examples of gender stereotype and sexism. Each show represents different types of men in the society having sexist attitude.

What will they feel if they see these numbers?
Will they feel offended when ordering drinks?
Will they associate the number to their size?
Will they order the 60 just to prove their masculinity?